Building more than a deck

I'm building and testing a physical card game for the dinner table. TELL gets someone talking, DO gives them something to do, and TABLE brings everyone in. The aim is an easy way to make a meal more memorable.

Testing the game means looking at how the cards work with real people: which prompts get conversation going, which need explaining, and how play fits into the rhythm of dinner.

Alongside the cards, I'm exploring hosting actual dinner parties to build the brand, and collaborating with chefs to bring the food, hosting and game together. It's an experiment in creating a shared experience around the product.

Full case study coming soon.

I’ll share more about how the game develops through testing, what I learn from the dinner-party format, and how chef collaborations shape the brand.

Explore the game ↗